A.T. Alarms Ltd understands that your privacy is important to you and that you care about how your personal data is used and shared online. We respect and value the privacy of everyone who visits this website, (“Our Site”) and will only collect and use personal data in ways that are described here, and in a manner that is consistent with Our obligations and your rights under the law.

Please read this Privacy Policy carefully and ensure that you understand it. Your acceptance of Our Privacy Policy is deemed to occur upon your first use of Our Site. If you do not accept and agree with this Privacy Policy, you must stop using Our Site immediately.

1. Definitions and Interpretation

In this Policy the following terms shall have the following meanings:

means an account required to access and/or use certain areas and features of Our Site;

means a small text file placed on your computer or device by Our Site when you visit certain parts of Our Site and/or when you use certain features of Our Site. Details of the Cookies used by Our Site are set out in section 13, below;

“Personal data”
means any and all data that relates to an identifiable person who can be directly or indirectly identified from that data. In this case, it means personal data that you give to Us via Our Site. This definition shall, where applicable, incorporate the definitions provided in the EU Regulation 2016/679 – the General Data Protection Regulation (“GDPR”); and

means A.T. Alarms, a limited company registered in England under company number 3127952, whose registered address and main trading address 107 Northgate, New Basford, Nottingham.

2. Information About Us


Our Site is operated by A.T. Alarms, a limitedcompany registered in England under company number 3127952, whose registered address and main trading address is 107 Northgate, New Basford, Nottingham.


We are regulated by National Security Inspectorate.

3. Scope - What Does This Policy Cover?

This Privacy Policy applies only to your use of Our Site. Our Site may contain links to other websites. Please note that We have no control over how your data is collected, stored, or used by other websites and We advise you to check the privacy policies of any such websites before providing any data to them.

4. Your Rights


As a data subject, you have the following rights under the GDPR, which this Policy and Our use of personal data have been designed to uphold:

4.1.1The right to be informed about Our collectionand use of personal data


Theright of access to the personal data We hold about you (see section 12);


Theright to rectification if any personal data We hold about you is inaccurate orincomplete (please contact Us using the details in section 14);


Theright to be forgotten – i.e. the right to ask Us to delete any personal data Wehold about you (We only hold your personal data for a limited time, as explainedin section 6 but if you would like Us to delete it sooner, please contact Ususing the details in section 14);


Theright to restrict (i.e. prevent) the processing of your personal data;


Theright to data portability (obtaining a copy of your personal data to re-usewith another service or organisation);


Theright to object to Us using your personal data for particular purposes; and


Rightswith respect to automated decision making and profiling.

4.2If you have any cause for complaint about Ouruse of your personal data, please contact Us using the details provided insection 14 and We will do Our best to solve the problem for you. If We areunable to help, you also have the right to lodge a complaint with the UK’ssupervisory authority, the Information Commissioner’s Office
4.3For further information about your rights,please contact the Information Commissioner’s Office or your local CitizensAdvice Bureau.

5. What Data Do We Collect?

Depending upon your use of Our Site, we may collect some or all of the following personal and non-personal data (please also see section 13 on Our use of Cookies and similar technologies

5.3demographic information such as post code;
5.4contact information such as email addresses and telephone numbers;
5.5web browser type and version;

6. How Do We Use Your Data?

6.1All personal data is processed and stored securely, for no longer than is necessary in light of the reason(s) for which it was first collected. We will comply with Our obligations and safeguard your rights under GDPR at all times. For more details on security see section 7, below.
6.2Our use of your personal data will always have a lawful basis, either because it is necessary for Our performance of a contract with you, because you have consented to Our use of your personal data (e.g. by subscribing to emails), or because it is in Our legitimate interests. Specifically, we may use your data for the following purposes:


Providingand managing your Account;


SupplyingOur products and services to you (please note that We require your personaldata in order to enter into a contract with you);


Replyingto emails from you;


Personalisingand tailoring Our products and services for you;


Replyingto emails from you;


Analysingyour use of Our Site and gathering feedback to enable Us to continually improveOur Site and your user experience;


You have the right to withdraw your consent toUs using your personal data at any time, and to request that We delete it.


We do not keep your personal data for any longerthan is necessary in light of the reason(s) for which it was first collected

7. How and Where Do We Store Your Data?

7.1We only keep your personal data for as long as We need to in order to use it as described above in section 6, and/or for as long as We have your permission to keep it.

7.1.1Your data will only be stored in the UK.
7.2Data security is very important to Us, and to protect your data We have taken suitable measures to safeguard and secure data collected through Our Site.
7.3Steps We take to secure and protect your data include: 

7.3.1Using appropriate technical and organisational steps, and will store it on our database within a secure network.

7.3.2Notwithstanding the security measures that We take, it is important to remember that the transmission of data via the internet may not be completely secure and that you are advised to take suitable precautions when transmitting to Us data via the internet.

8. Do We Share Your Data?

8.1Subject to section 8.3, We will not share any of your data with any third parties for any purposes.
8.2In certain circumstances, We may be legally required to share certain data held by Us, which may include your personal data, for example, where We are involved in legal proceedings, where We are complying with legal obligations, a court order, or a governmental authority.
8.3We may sometimes contract with third parties to supply services to you on our behalf. These may include payment processing, delivery of goods, search engine facilities, advertising, and marketing. In some cases, the third parties may require access to some or all of your data. Where any of your data is required for such a purpose. We will take all reasonable steps to ensure that your data will be handled safely, securely, and in accordance with your rights, Our obligations, and the obligations of the third party under the law.
8.4We may compile statistics about the use of Our Site including data on traffic, usage patterns, user numbers, sales, and other information. All such data will be anonymised and will not include any personally identifying data, or any anonymised data that can be combined with other data and used to identify you. We may from time to time share such data with third parties such as prospective investors, affiliates, partners, and advertisers. Data will only be shared and used within the bounds of the law.
8.5In certain circumstances, we may be legally required to share certain data held by Us, which may include your personal data, for example, where We are involved in legal proceedings, where We are complying with legal requirements, a court order, or a governmental authority.

9. What Happens If Our Business Changes Hands?

9.1We may, from time to time, expand or reduce Our business and this may involve the sale and/or the transfer of control of all or part of Our business. Any personal data that you have provided will, where it is relevant to any part of Our business that is being transferred, be transferred along with that part and the new owner or newly controlling party will, under the terms of this Privacy Policy, be permitted to use that data only for the same purposes for which it was originally collected by Us.
9.2In the event that any of your data is to be transferred in such a manner, you will be contacted in advance and informed of the changes.

10. How Can You Control Your Data?

10.1When you submit personal data via Our Site, you may be given options to restrict Our use of your data. In particular, we aim to give you strong controls on Our use of your data for direct marketing purposes (including the ability to opt-out of receiving emails from Us which you may do by unsubscribing using the links provided in Our emails and at the point of providing your details).
10.2You may also wish to sign up to one or more of the preference services operating in the UK: The Telephone Preference Service (“the TPS”), the Corporate Telephone Preference Service (“the CTPS”), and the Mailing Preference Service (“the MPS”). These may help to prevent you receiving unsolicited marketing. Please note, however, that these services will not prevent you from receiving marketing communications that you have consented to receiving.

11. Your Right to Withhold Information

11.1You may access certain areas of Our Site without providing any data at all. However, to use all features and functions available on Our Site you may be required to submit or allow for the collection of certain data.

12. How Can You Access Your Data?

You have the right to ask for a copy of any of your personal data held by Us (where such data is held). Under the GDPR, no fee is payable and We will provide any and all information in response to your request free of charge. Please contact Us for more details at, or using the contact details below in section 14.

13. Our Use of Cookies

13.1Our Site uses analytics services provided by Google. Website analytics refers to a set of tools used to collect and analyse anonymous usage information, enabling Us to better understand how Our Site is used. This, in turn, enables Us to improve Our Site and the services offered through it. You do not have to allow Us to use these Cookies, however whilst Our use of them does not pose any risk to your privacy or your safe use of Our Site, it does enable Us to continually improve Our Site, making it a better and more useful experience for you.
13.2The analytics service(s) used by Our Site use(s) Cookies to gather the required information
13.3The analytics service(s) used by Our Site use(s) the following Cookies:

Name of Cookie

First / Third Party


_utmaThirdGooglefirst visit (unique visit), last visit (returning visit)
_utmbThirdGooglecalculate visit length
_utmcThirdGooglecalculate visit length
_utmzThirdGoogleWhat keyword generated the visit

13.4In addition to the controls that We provide, you can choose to enable or disable Cookies in your internet browser. Most internet browsers also enable you to choose whether you wish to disable all cookies or only third party cookies. By default, most internet browsers accept Cookies but this can be changed. For further details, please consult the help menu in your internet browser or the documentation that came with your device.
13.5You can choose to delete Cookies on your computer or device at any time, however you may lose any information that enables you to access Our Site more quickly and efficiently including, but not limited to, login and personalisation settings
13.6Our Site uses analytics services provided by Google, which also use Cookies. Website analytics refers to a set of tools used to collect and analyse usage statistics, enabling Us to better understand how people use Our Site. For more details, please refer to Our Cookie Policy

14. Contacting Us

If you have any questions about Our Site or this Privacy Policy, please contact Us by email at enquiries, by telephone on +44(0) 115 9792300, or by post at 107 Northgate, New Basfoed Nottingham NG7 7FZ. Please ensure that your query is clear, particularly if it is a request for information about the data We hold about you (as under section 12, above).

15. Changes to Our Privacy Policy

We may change this Privacy Policy from time to time (for example, if the law changes). Any changes will be immediately posted on Our Site and you will be deemed to have accepted the terms of the Privacy Policy on your first use of Our Site following the alterations. We recommend that you check this page regularly to keep up-to-date.